A few months ago I was contacted to make an animation for Leeds Metropolitan University. The video was to be shown at a conference to help explain a complex method of grading/categorising. I only had a week to complete the project so unfortunately there wasn’t much time to make things perfect. I think it fulfils the criteria, a visual aid to help communicate the message to an academic audience.
SO I’ve finally come to the idea of building a professional portfolio website to keep all my finished work in one easily accessible place. It’s main purpose is to advertise myself to potential employers and showcase my best work. I really wanted to make it a multi-purpose platform from which I could have many different and diverse categories. For this purpose I have decided to simply call it William Powell Creative. Below is an image I shot and photoshoped for the home screen.
As you can see there were things in the background that I didn’t want in the final image so I had to air brush them out. I also duplicated the left side of the area under the table and mirrored it onto the right to create a better symmetry.
Here is an example of how I created the floating paper effect.
I must admit this wasn’t so much a concept driven piece as a chance to practive some product photography. The below image is the final product for fender guitars.
Product photography uses more photoshop than you would think. This image is in fact 2 seperate shots merged together. The reason for this is simple… to get the best possible shot of the product (everything in sharp focus and lighting perfect). Unfortunately it is very hard to control the lighting enough to get the best product AND background image together. For this I lit the guitar perfectly and took a shot, removed it, then lit the background seperately. I really wanted the product to be in focus and the background blurred. To get the whole guitar in tack sharp focus I had to use an apeture of F8 which meant the background was fairly in focus too – another reason to shoot seperately! I shot the guitar at F8, cropped it out and composited it over the perfect background (which I then added a blur effect to). Below are the 2 seperate images used…